About GRIT

Matt Robb MS, LPC, CCSP, founded Grit Counseling with a simple vision: to walk alongside individuals and families through every season of life — the hard moments, the healing, and the growth in between. He believes therapy should feel personal, genuine, and accessible, which is why his practice is built around flexibility, authenticity, and meaningful connection.


The mission at Grit Counseling and Psychotherapy is to holistically tailor each course of therapy to each unique person who makes the bold decision to engage themselves in this process. This is done by drawing on a handful of proven modalities and grounding the work in the neuroscience behind why we think, feel, and act the way we do.

We hold an emphasis on the most important organ that is at the center of your wellness world; your brain! Assessing brain health is paramount in the conceptualization and treatment tailoring aspect of therapy at GRIT. We assess brain health by looking a a few key factors in your daily life including sleep, exercise, diet, social functioning, and screen time to name a few. Each of these important factors can sometimes be a big reason for dysfunction. If psychotherapeutic services are not looking at how your lifestyle affects your brain, and therefore behavior, it is simply incomplete!

A holistic and comprehensive approach to the whole human and providing cognitive and behavioral interventions to help you recover from dysfunction is the passion and joy of what we get to do.